Social media is poised to surpass paid search if this confirms that Facebook is at the forefront of making it happen. Facebook accounts for over a quarter of all digital ad spending, right behind Google (28.9%) and surpassing Amazon (10.3%) Heck, Facebook’s ad revenue saw a 56% increase during 2021 alone (reaching a total of $28.6 billion).Īs social ads grow, organic reach gets harder to come by, meaning optimization and strategy are key to seeing meaningful returns. Facebook ad statsįact: Facebook ads remain a staple of marketing regardless of user growth. According to this survey, marketers spend most of their efforts on Facebook compared to Instagram. Facebook is still the most-used network among marketers (93%)įood for thought: marketers have to remind themselves that Facebook is still a priority network for social-savvy brands looking to sell. Rapid growth on TikTok and slowdowns on Instagram show that younger audiences are moving the needle for social networks. This is definitely the most concerning of all our Facebook statistics for advertisers and marketers. Facebook’s new user growth rate is the second-lowest of all social platforms (only 0.8% in 2021) Make sure to align with Facebook best practices to prioritize positive proactive content over clickbait. This speaks to the importance of timely content that informs users, builds community and creates meaningful discussion. Twitter might have the reputation of being the “breaking news” platform but Facebook remains a go-to source for news next to YouTube, according to the report below. Two-thirds of adult users consume news through Facebook (and nearly one-third do so regularly) That said, this data is noteworthy for crafting both Facebook posts and ads. No surprises here: Social media and smartphones go hand in hand. Facebook’s widespread mobile usage is staggering, with 98.5% of users accessing via mobile (and 81.8% doing so exclusively) As a result, the average social consumer spreads their usage time around more evenly. More networks mean more fighting for audience attention. Keep in mind that social usage per platform is pretty much flat. The average Facebook user spends 33 minutes per day on the platformįacebook usage has held steady since about 2019, although it has seen a 6-minute fall over the past five years total. You can analyze customers and their behavior on the platform by conducting a deep Facebook analysis and finding out where you stand with your audience based on the data you get. Perhaps a shock to critics, the concept of frantically checking Facebook throughout the day is alive and well. This data highlights how the platform earns repeat attention from users, beating out the likes of Instagram, Twitter and YouTube. 70% of Facebook users claim that they visit the site daily, with 49% checking the platform “several times per day” Facebook is on track to pass the 3 billion monthly user threshold, representing the first social network to do so. Facebook currently boasts over 2.89 billion monthly active usersĪlthough adoption has certainly slowed down, there’s no denying the platform’s status as the market leader in social media. That said, new competition and surprise growth from other social media platforms could ultimately halt its growth long-term. Given the buzz around competing networks, it might not seem like Facebook is booming right now.īut the latest Facebook stats signal that the platform is about as active as ever. This signals opportunities for brands looking to earn sales on high-ticket products. 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a yearįacebook’s highly educated and big-spending audience is notable for advertisers. That said, over one-third (36%) of Facebook’s audience are 45 or older. Users ages 25-34 years represent Facebook’s largest audienceĭespite the platform’s reputation as a seemingly “older” network, 26.4% of the platform’s user base is made up of millennials. To kick things off, let’s zero in on the most important social media demographics of Facebook users: 1. Facebook demographic statisticsįacebook’s audience is diverse and anything but one-size-fits-all. Then our list of Facebook stats will give you some clarity and help iron out your Facebook marketing strategy for 2022. If you’re asking yourself these questions: While we’re all familiar with Facebook and its advertising power, there are so many recent developments that marketers need to keep an eye on. Trying to find up-to-date Facebook statistics? You came to the right place.

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